
Storytelling
through
space
WHO
AV Dawson
WHERE
Middlesbrough
WHAT
We transformed a simple staircase into an immersive, multi-floor installation that tells their story in a bold, interactive way.
The result? A lasting impression that showcases their legacy and innovation. Get the full case study to see how we created this striking brand experience.
Strategy
AV Dawson wanted more than just a new facility, they wanted a standout customer experience that would leave a lasting impact.
The goal was to create an immersive, multi-floor installation that showcased their rich history and ongoing evolution, reinforcing their brand identity while engaging both visitors and staff.


Creative
We transformed a staircase into an interactive brand journey. The design featured a dramatic, large-scale timeline, leading visitors through key milestones of AV Dawson’s history.
Using bold graphics, layered textures, and precision craftsmanship, we created a visually striking experience that captured attention and strengthened their brand presence.

Activation
Seamlessly integrating the installation into the space, we ensured it felt purposeful and immersive rather than just decorative.
The final result turned a stairwell into a storytelling experience, reinforcing AV Dawson’s heritage, innovation, and excellence, which reinforced pride and a sense of belonging to employees and an engaging experience to visitors.



