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Where business soars

WHO

Humber Enterprise Park

WHERE

East Riding of Yorkshire

WHAT

ACTIVATION

Humber Enterprise Park, one of the world’s longest-surviving aircraft manufacturing sites, stood at a crossroads. With a rich aviation heritage tied to four iconic planes and a modern business infrastructure, the park lacked a cohesive brand identity to unify its past and present.

The challenge was clear: create a narrative that honoured its history while positioning it as a premier destination for today’s innovative businesses.

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Activation

A strong identity is only as powerful as its execution. The activation began with an in-depth site survey, mapping out branding opportunities and key touchpoints where storytelling and wayfinding could elevate the experience for tenants and visitors alike.

Working closely with contractors and suppliers, we implemented striking graphics, signage, and branded elements with precision, adhering to tight timelines and rigorous quality standards.

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The result

The result was a large-scale environmental branding rollout that balanced heritage with modernity - positioning Humber Enterprise Park as a high-value business hub.

The impact was immediate and undeniable. Tenant engagement soared thanks to an enhanced on-site experience, while the park’s distinct identity attracted increased interest from businesses seeking a dynamic, innovative home.

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TESTIMONIALS

One of the standout aspects of working with agency4D was their collaborative approach. They worked seamlessly with all stakeholders, keeping the project aligned with the original vision while delivering everything on time and to an exceptionally high standard. The feedback from stakeholders and end users has been overwhelmingly positive, and the transformation of the site speaks volumes about the quality of their work.

I would have no hesitation in recommending agency4D for any project where creativity, quality and flawless delivery across environments, externals, signage and wayfinding are critical to success.
—Humber Enterprise Park