Urban dynamic workspace
WHO
Lloyds Banking Group
WHERE
London, Leeds, Manchester, Cardiff, Belfast, Bristol, Newport, Birmingham, Halifax, Edinburgh, Bengaluru
WHAT
From London to Edinburgh (and even India), Lloyds needed more than just wayfinding. They needed a brand experience that connected every location into one powerful, unified story.
Explore this case study to see how we created a seamless strategy that not only improved navigation but also reinforced identity, culture, and community at every touchpoint. The result? Spaces that don’t just function, they inspire.
Strategy
Their offices lacked clear wayfinding and a connected brand experience. Culture, diversity, and customer focus weren’t shining through.
By building clarity, consistency, and energy into every space, we turned individual locations into a single, confident brand experience.
Creative
We developed a user-friendly wayfinding system that made navigation effortless across all locations, from London to Edinburgh.
Beyond functionality, we weaved the brand and their values into every touchpoint. Team photography, inclusivity-driven messaging, and environmental graphics, ensuring each space reflected Lloyds’ values and culture.
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Activation
Execution was key. We managed the full roll-out, activating the wayfinding system and brand experience across multiple sites.
Every detail was carefully curated to ensure a seamless, high-impact transformation. Now, Lloyds' spaces don’t just function, they inspire, creating a stronger connection between employees, customers, and the brand itself.
